Revolutionizing Survey Analysis: The Power of Automated Open-End Coding
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the email marketing world, few metrics bear as much sway as the email open rate. It’s responsible for the first impression. The higher it
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for
Psychographic segmentation is an approach used in market research to group customers according to their unique personality characteristics. It enables more consumer-centric marketing activities and
Today, how companies operate matters. As such, sustainability has popped up as a key factor for success. Consumers and investors increasingly look closer at how
Business intelligence vs data analytics composes a duo that works behind the scenes to empower decision-making. They act synergetically to paint a complete overview of
Deciding which text analysis software is right for your business is a challenge. Before committing to new software, you want to ensure that it will
What influences consumer behaviour? That’s the burning question for every business and marketing company looking to increase their sales. Over the past decade, how we
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social
Lately, psychographic segmentation gained in popularity as it delves into the intricacies of customer behaviour, preferences, lifestyle and values. The examples of psychographic segmentation from
A cornerstone element of any business is brand awareness. People who don’t know about your brand won’t buy from you. It’s a valuable KPI for
Knowing what customers say about your brand is paramount in today’s marketing world. And to achieve this, social listening is your best ally. Plus, a
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption
Wouldn’t it be great to be able to read consumers’ minds? To know exactly why they buy and what are thinking about your business and
Today recruiting teams receive large amounts of candidacies for each open position. Manually processing mountains of resumes becomes inefficient and the risk of losing valuable
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment
Did you ever want to know what your customers think and feel about your products and brand? Here is help. Social listening tools come to
In a fiercely competitive and continuously changing market, companies do their best to conserve their competitiveness and earn an edge. Counting on meaningful consumer insights
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools
Are you struggling to get the attention of your audience in an overwhelming digital landscape? With a myriad of articles and content pieces generated each
When it comes to correctly determining the real value of a business, investors, entrepreneurs and experts confront themselves with a critical question: What business valuation
Is your business struggling to achieve optimal efficiency and you are unsure how to handle a business process optimisation?You are not alone. In our digital,
Over the past decade, the world has witnessed an exponential growth in data creation, capturing, copying, and consumption. According to Forbes, the amount of data
Do you want to learn how savvy companies drive profit in investments with predictive analysis tools in 2023? By analysing social media data, companies can
The management consulting industry is at a crossroads. The days of traditional consulting are giving way to newer and more automated solutions. The race is
The terms private equity and venture capital are sometimes mistakenly used interchangeably. Both private equity and venture capital firms share some similarities, for example, they
Rising interest rates, high inflation, and slow growth are usually not terms associated with great opportunity, but in distressed debt investing, it’s a different story.
With economists predicting that several countries will head into a short and shallow recession this year, private equity investors will need to adjust their strategies
What is a Value Creation Plan? In private equity, a value creation plan is a strategic document that outlines how an investor intends to turn
Inflation and economic uncertainty are big factors impacting consumer trend predictions in 2023, but there are also some surprising trends in the mix. Despite the
There’s a term for the frustration, helplessness and exhaustion that comes during the negotiation process: deal fatigue. What once began as a hopeful, optimistic and
If you haven’t heard about ChatGPT, where have you been? There’s been plenty of hype surrounding OpenAI’s automatic text generator and chatbot, including concern over
Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in
Product comparison analysis is a process by which you can determine the features and benefits of your product in relation to those of your competitors.
When it comes to making decisions about a merger, acquisition or business partnership, marketing due diligence is essential. It’s easy to overestimate a target company’s
AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI
With the jingle-sniffles pandemic under control, and the elves happier than ever thanks to Symanto, Santa was looking forward to a drama-free Christmas 2022. Little
Is your target company future-proof? Market due diligence (also commonly referred to as commercial due diligence) is an essential step for investors and stakeholders to
Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in
Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
Stay ahead of the curve with these asset management trends. Continuing market volatility has many investors spooked. But professionally managed assets grew for a third
Artificial intelligence has been around for a while, but it is only recently that we have begun to see its true potential in practical terms.
It’s the social phenomenon that’s dividing opinion online. Is so-called “quiet-quitting” the product of an entitled generation of lazy workers, or is it a legitimate
Employee expectations have shifted dramatically in the past few years. The great resignation began during the pandemic and continued well into 2022, dumbfounding employers across
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
Symanto © 2024. All rights reserved. Hugo-Junkers-Str. 13, 2. OG Süd, 90411 Nuremberg, Germany
