Revolutionizing Survey Analysis: The Power of Automated Open-End Coding
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
When you are considering a merger, acquisition, or other significant business transaction, it is important to perform a thorough digital due diligence investigation. This involves
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
An increasing number of consultancies and PE firms are modernising the M&A process with the help of AI, and it’s not hard to see why.
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform.
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers
When chatbots are bad, they’re really bad. By now, most of us have had the frustrating experience of being automatically directed to an irrelevant FAQ
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time
Overview H1 2022 The PE market has experienced some slowdown as stock markets feel the full impact of a turbulent start to the year mired
Interest in environmental, social, and governance (ESG) sentiment analysis has grown in recent years, and investors are fast discovering its uses. Increasingly, ESG is not
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
What is Thematic Analysis? Thematic analysis is a way of identifying themes or topics within a body of written data (qualitative data), for example from
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
The Voice of the Customer (VoC) has never been more powerful, and Voice of Customer examples are incontestable proof. We’re living in the age of
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
Audience analysis is an important part of the process of creating effective targeted communication. It has many applications from marketing to technical writing to public
Each February, the fashion capitals of the world (New York, London, Milan and Paris) play host to the greatest designers to showcase their Fall/Winter collections.
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
Your chatbot can make or break your customer’s experience of your brand. While customers appreciate the fast response times and always-available customer service, they also
There are several established principles when it comes to persuading someone to invest in your product or service. But not everyone responds equally to the
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
What drives consumer behaviour? It’s the ultimate question for marketers the world over. It’s no secret that getting inside the mind of your customers is
“It’s okay”. It’s not exactly the feedback you want at your dinner party, or when you ask your partner about your outfit. Middle-of-the-road reviews can
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
Emerging reports reveal that mergers and acquisitions in the financial services market are at an all-time high. In 2021, the financial services M&A value stood
We’ve run case studies on everything from video streaming to banking services, and there’s one topic that frequently impacts customer sentiment: customer service. Customer support
Diversity and inclusion is about a lot more than writing a mission statement. Companies that are serious about D&I must make an ongoing commitment to
The Great Resignation (aka the Big Quit) defined 2021 and 2022, causing employee churn on an unprecedented scale. In 2023, are we out of the
Measuring social media user demographics has long been a method for marketers to target their desired customer base. As AI (Artificial Intelligence) develops, researchers can
Es ist allgemein bekannt und muss immer wieder betont werden: Um eine wirksame Marketingstrategie zu entwickeln, müssen Sie Ihr Publikum verstehen. Bis vor Kurzem bedeutete
There are now highly advanced ways to find out exactly how customers feel about a brand or product. Find out how you can easily employ
Netflix, Disney+, Prime Video, Apple TV, HBO Max, Hulu, the list goes on. As more horses enter the race, streaming services face higher competition than
With the help of AI, you can get an informed reading of employee opinion, satisfaction, and an understanding of the existing culture of a company
Symanto © 2024. All rights reserved. Hugo-Junkers-Str. 13, 2. OG Süd, 90411 Nuremberg, Germany
