Revolutionizing Survey Analysis: The Power of Automated Open-End Coding
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
In the realm of market research and customer feedback, the voice of the customer is critical. Every comment, suggestion, or
Our world is changing and, together with it, our preferences and requirements as consumers. These consumer trends dictate how the business environment can accomplish customers’
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
As an ever-increasing number of people turn to crypto trading in favour of (or as well as) stock market trading, it’s important to understand that
Social media is now old enough for us all to get nostalgic about the early days of metric tracking. Remember how limited and inaccurate social
The new year always sees an increase in employee churn. As your employees set goals for their personal growth in 2022, your role in their
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
With workplace sentiment at an all-time high thanks to Symanto, Santa Inc. was steaming towards its most productive and successful year yet. But with Christmas
What Is a “Digital Reputation?” Also referred to as your online reputation, your digital reputation is made up of the beliefs and opinions expressed about
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses.
Now that sustainability investing is becoming mainstream, there will be increased scrutiny on asset managers to show their workings on sustainability data analytics. The onus
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment
The “digital transformation” would be better described as “digital evolution”. New technologies continue to morph, reshape and redefine what’s possible in business, and are increasingly
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your
Soon after the COP26 climate conference concluded, Greta Thunberg’s youth-led environmentalist group Fridays for Future released a statement calling the event “infuriating and disappointing”. Sentiments
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
At around the time we all got sick of hearing the word “unprecedented” the business landscape was morphing and evolving at such a rate that
An ever-growing list of regulations is burdening companies with the increasingly complex challenge of measuring, analysing and mitigating risk. The task can be heavily time
Artificial Intelligence is automating many management processes and is increasingly used in business management tactics. Understanding the ever-growing capabilities of AI technologies and applying them
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
When an analyst writes up an equity research report, they take time to convey the full scope of the situation. They don’t simply crank the
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Artificial intelligence, and in particular natural language processing (NLP) could enable investors to efficiently access and analyse data and “dramatically increase” the scope of analysis
Market research and product insights have always been the core part of any product development strategy. It’s never been easier to source information about consumer
The ubiquity of accessible data coupled with advancements in AI technology has caused somewhat of a revolution in strategic business. But while companies boast their
There’s a new phase in the mergers and acquisition deal cycle: big data analytics. Never before has it been easier to get an overview of
What are the signs that a customer is about to jump ship for your competitor? Predicting the signs early will enable you to take steps
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
Retaining customers and keeping them loyal should be a priority for any business. Harvard Business Review has reported that it is anywhere from five to
The aim of conducting due diligence is to inspect and evaluate all affairs of the target company such that you can make an informed decision
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
Employee surveys are much more than a box-ticking HR requirement, they’re a means of understanding what motivates your workforce. And as we’ve recently explored, a
Given the broad spectrum of issues that management consultants face, one of the key initial challenges on any project is deciding on data sources. These,
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
We’re excited to announce that not one, not two, but three of our papers have been accepted in this year’s International Conference on Recent Advances
We are one big melting pot. No one individual is the same, so identifying generalised characteristics is not only a challenge, but it can only
As companies adopt new technologies to automate their processes, it’s freed up time and space for HR departments to rethink their roles and move HR
Accurate and timely brand sentiment analysis is critical to building a successful business. Sentiment analysis enables you to identify your brand’s strengths and weaknesses through
The importance of effective human capital management One of the primary reasons for improving human capital management is employee retention – keeping employee turnover low.A
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences
It’s time to face facts: in the age of hyperconnectivity, brands do not have direct control over how they are perceived online. You no longer
What is your digital reputation? Your digital reputation is defined by any and every bit of content about you online. That could be what you’ve
Businesses know they have to make the digital transformation in order to survive and thrive in today’s marketplace. The trouble is that “digital transformation” is
You’ve probably heard of the four ‘P’s of marketing: Product, Place, Promotion and Price. Central to all of these marketing factors is a fifth P:
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
The voice of the customer is central to many process improvement methodologies. Both the DMAIC and DMADV Six Sigma methodologies begin with listening to the
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
In the race to capture as much of your audience as possible, it’s vital to be aware of your competitor’s movements and predict their strategies.
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