NATURAL LANGUAGE PROCESSING BLOG
Catch up on all the latest news and events in the exciting world of NLP
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How AI Social Media Analytics Converts Data into Marketing Gold
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for
How to Maximise ROI with Social Media Sentiment Analysis Tools
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis
Stay Ahead of the Game with the New Market Intelligence Tools Powered by AI
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools
The ABCs of ESG Reporting Software: How to Choose the Right Tool and a Selection of Best Tools
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in
Competitor SWOT Analysis: How To Gather Data and What To Do With It
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
Market Analysis Techniques to Draw Powerful Insights into Your Competition and Target Market
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
Digital Growth Scan: Uncover Opportunities and Predict Future Performance with Deep Insights
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
A Complete Guide to Outside-In Analysis for Improved Business Decision Making
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
How Private Equity Investors Use Social Media For Data-Based Decisions
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Competitive Intelligence Firms vs Tools: Is it worth hiring a CI firm?
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Top Brand Intelligence Software to Help You Grow Your Business in 2022
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
What Is The Difference Between Market Intelligence and Market Research
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
How to Effectively Calculate Market Share of Voice-And Why It Matters
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
Vendor Due Diligence: Key Benefits and How To Leverage Social Media Data
Traditionally, due diligence is conducted from the perspective of the buyer. This seems to make the most sense given that it is the buyer that
Identify Your Competitive Advantage with Social Media Data
What’s your brand’s ace card? The one thing that marks it out from the rest? Securing this knowledge is your best chance of convincing your
10 Powerful Competitor Analysis Tools to Know Your Position Within the Market
We run down the best competitor analysis tools to give you a 360 view of your position within the market. Without a doubt, one of
Benchmarking Grocery Discounters
In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found
