What Is a Good Open Rate for Email? Strategies for Skyrocketing Email Engagement
In the email marketing world, few metrics bear as much sway as the email open rate. It’s responsible for the first impression. The higher it
In the email marketing world, few metrics bear as much sway as the email open rate. It’s responsible for the first impression. The higher it
AI social media analytics is an enhanced tool that provides businesses with more granular and actionable insights for data-backed decisions. And provides invaluable help for
Today, how companies operate matters. As such, sustainability has popped up as a key factor for success. Consumers and investors increasingly look closer at how
Business intelligence vs data analytics composes a duo that works behind the scenes to empower decision-making. They act synergetically to paint a complete overview of
Social media offers marketing teams access to a wealth of information, empowering them to hone their marketing strategies. Sentiment analysis executed via advanced sentiment analysis
As a business, you are interested in measuring the effectiveness of your social media efforts. Besides engaging your audience, hashtags, memes or viral content, social
What makes your brand stand out? What unique offerings does your business provide? Why should a customer choose your product or service over all of
Artificial Intelligence (AI) is now part of our daily lives, one way or another. Social media is a domain where AI found a quick adoption
A clear and deep understanding of your audience is not a nice to have anymore, it’s an absolute must in an online connected world. To
Today is easier than ever to spread the word online regarding experiences with different products and services. Just a click of a button. That’s why
Customer expectations rise constantly and change frequently. Therefore, businesses need to keep pace. One of the most valuable tools to do this is customer sentiment
Did you ever want to know what your customers think and feel about your products and brand? Here is help. Social listening tools come to
Wondering what you need to improve your business decisions? No more struggles, welcome data-backed strategies that bring a competitive edge. Discover how market intelligence tools
If you haven’t heard about ChatGPT, where have you been? There’s been plenty of hype surrounding OpenAI’s automatic text generator and chatbot, including concern over
Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in
AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI
ESG reporting software is a technology that helps organisations measure and report their environmental, social, and governance (ESG) performance. ESG reporting has gained importance in
“Know your enemy and know yourself” – This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t
This blog outlines the best market analysis techniques to give you a clear guide on how to move forward and best make sense of your
Stay ahead of the curve with these asset management trends. Continuing market volatility has many investors spooked. But professionally managed assets grew for a third
Artificial intelligence has been around for a while, but it is only recently that we have begun to see its true potential in practical terms.
It’s the social phenomenon that’s dividing opinion online. Is so-called “quiet-quitting” the product of an entitled generation of lazy workers, or is it a legitimate
Employee expectations have shifted dramatically in the past few years. The great resignation began during the pandemic and continued well into 2022, dumbfounding employers across
When Private Equity investors take on a new company, they’re looking for growth potential. They want to see where the company can grow and how
What are AIOs in marketing? In a nutshell, they’re the activities, interests and opinions of consumers. Marketers have been using AIOs to understand consumer behaviour
After two long years of pandemic uncertainty, travel restrictions and strict COVID-19 measures, the summer of 2022 was expected to be a final release for
In business, an outside-in analysis is also known as “customer-centric” or “market-oriented analysis“. It is a process where you put yourself in your customer’s shoes
Business analytics tools are increasingly becoming a staple in a data-driven, digitalised world. However, “Business Analytics” is a broad, catch-all term, and deciding which tool
An increasing number of consultancies and PE firms are modernising the M&A process with the help of AI, and it’s not hard to see why.
Customer sentiment can tell you a lot. Measuring net sentiment can give you a quick pulse on how well a brand is doing, and sentiment
In May, we conducted a huge voice of customer analysis on Twitter to gauge users’ opinions over Elon Musk’s takeover of the social media platform.
When it comes to your business, your online reputation is everything. Customers and clients are more likely than ever to check out what others are
There are many factors that go into determining the value of a business, and financials are just one piece of the puzzle. In this blog
The consulting industry is expected to be affected in a number of ways by the economic uncertainty that has taken hold of businesses and consumers
Keeping up with the market trends is a challenge. Does your business often miss opportunities while the competitors seem to keep pace easily? It’s time
Sentiment analysis is a process used to determine the attitude of a writer or speaker with regard to a particular topic (positive, negative or neutral).
A medida que las plataformas de intercambio de criptomonedas se vuelven cada vez más accesibles, la barrera de entrada disminuye, particularmente para los inversores minoristas.
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time.
The private equity industry is undergoing fundamental changes. Despite the industry being more reluctant than most to adopt new technologies, it is now increasingly obvious
Too often, businesses try to market their products and services to the widest audience possible. But if you want your teams to be effective, they
Social media data is playing an increasingly important role in the decision-making process of Private Equity firms on the lookout for new opportunities. By analysing
Businesses have always relied on data to make informed decisions, but with the rise of AI text analytics, we’re now able to analyse more detailed
It’s hard to believe we’re already halfway through 2022, but here we are. At this midway point, we thought it was a good time to
If you’re currently relying on social media engagement metrics to measure the success of your latest campaign or product launch, it’s time to step up
One of the most important aspects of conversion rate optimisation is understanding your audience. If you don’t have a very clear picture of who your
What are your competitors up to? What products and services are they offering? What marketing tactics are they using? What are their customers saying? The
Will he, won’t he? At the time of writing this, Elon Musk has just threatened to walk away from a $44bn dollar takeover of Twitter
You need to be able to measure how well your brand is doing and make changes as needed. This is where brand intelligence software comes
You’d be forgiven for believing these two terms to be synonymous. However, there is a subtle but distinct difference in the meaning and the application
Super Bowl commercials are as anticipated as the game itself, and major brands go to great lengths to be the talked-about ad at the water
Want to know your company’s position in the market? Share of voice is an important and easy-to-measure metric for market analysis, competitor intel and much
Social media monitoring has many diverse applications in human relations. HR software companies are taking on new technologies that can analyse social media for important
Gathering online data is an essential component of targeted advertising, but it is also a sensitive issue for many of your customers. Over recent years
Discover how to leverage publicly available online information and the latest AI technology to get fast and accurate insights into industry leader performance for benchmarking.
Your customer base is not homogenous. It is made up of a myriad of complex individuals, each with unique backgrounds, and their own internal motivators.
Crises happen in every organisation. From your website experiencing glitches to broken links in your supply chain, big or small, it’s not a matter of
The widespread and tactical use of disinformation is a confirmed reality of modern politics. Social media companies introduced measures to help flag fake news, and
What is the Myers Briggs Personality Type Indicator? (MBTI) The history of MBTI The MBTI model is based on the work of Carl Jung, who
There are now highly advanced ways to find out exactly how customers feel about a brand or product. Find out how you can easily employ
We knew it was coming and it’s finally here, the time when businesses will turn to AI (artificial intelligence) to boost their capabilities. It perhaps
As an ever-increasing number of people turn to crypto trading in favour of (or as well as) stock market trading, it’s important to understand that
Who does a business serve? Its CEO, its investors, or its customers? When looking at our year-on-year performance, it makes sense to look through the
Data-driven enterprises dominate their industries. They outperform their competitors in productivity and profitability, ceasing market share, and drawing in customers from under their competitors’ noses.
Now that sustainability investing is becoming mainstream, there will be increased scrutiny on asset managers to show their workings on sustainability data analytics. The onus
As cryptocurrency exchange platforms become increasingly accessible, the entrance barrier, particularly for retail investors, is at an all-time low. People with little experience in investment
Post COP26, the race is on to get countries across the world to net zero. The countdown to the 2023 Global Stocktake (GST) of the
It’s January! Why are we talking about business reviews already? Well for the simple reason that you need to set clear, measurable goals for your
Soon after the COP26 climate conference concluded, Greta Thunberg’s youth-led environmentalist group Fridays for Future released a statement calling the event “infuriating and disappointing”. Sentiments
2021 saw an unprecedented boom of mergers and acquisitions in the tech industry. Given the rate at which these opportunities are snapped up in the
What will the holidays look like this year? Given supply chain issues and lingering COVID concerns, it’s only wise to make some extra preparations and
At around the time we all got sick of hearing the word “unprecedented” the business landscape was morphing and evolving at such a rate that
An ever-growing list of regulations is burdening companies with the increasingly complex challenge of measuring, analysing and mitigating risk. The task can be heavily time
Before taking on a portfolio company, there are two main ways to understand and project its revenue. The first is by looking at its current
When an analyst writes up an equity research report, they take time to convey the full scope of the situation. They don’t simply crank the
Social media share of voice can tell you a lot about your industry. This one metric helps businesses to understand how they stack up against
Artificial intelligence, and in particular natural language processing (NLP) could enable investors to efficiently access and analyse data and “dramatically increase” the scope of analysis
There’s a new phase in the mergers and acquisition deal cycle: big data analytics. Never before has it been easier to get an overview of
The Private Equity (PE) industry is fast adopting advanced data analytics to leverage big data for more risk-averse decision-making and ultimately achieve outsized returns on
What is a campaign analysis report? A campaign analysis report uses Key Performance Indicators (KPIs) to measure the success of a marketing campaign. Given that
Social media is an all-too-often overlooked, valuable source of due diligence data. In this blog we cover how to make the most of consumer generated
Collecting data about your competitors is challenging when so much of it is confidential. However, thanks to plentiful sources of big data online, there is
A commercial due diligence check encompasses far more than just monitoring the financial health of a company. To understand the overall health of a brand,
After the sale of Morrison’s, the UK’s supermarket chain, to Clayton, Dubilier & Rice last month, there’s been a lot of speculation amongst investors about
Star ratings are just the start of the story. In fact, sometimes, they don’t tell the story at all. Your consumers are sharing their experiences
What is your digital reputation? Your digital reputation is defined by any and every bit of content about you online. That could be what you’ve
Businesses know they have to make the digital transformation in order to survive and thrive in today’s marketplace. The trouble is that “digital transformation” is
Social media and review sites are teeming with freely available big data for us to use to help us to better understand our audience and
Measuring the performance of your product or business is a key part of business analytics. KPIs enable you to keep track of whether your product
The two major ongoing challenges for any brand are: Understanding their customers’ needs and motivations Keeping track of their changing requirements and expectations over time.
What Is Customer Advocacy? There are two main definitions of customer advocacy that are sometimes conflated in articles online. Both are equally relevant to creating
How has the COVID-19 pandemic affected our collective mental wellbeing? What are the mental health implications of extensive quarantining and restriction of movement? Government and
Social listening and analysing online reviews is extremely insightful when it comes to understanding your audience and their relationship with your brand. But what if
Devising business strategies can feel as though you’re sailing the unchartered sea. It’s in your best interest to collect as much information as you can
It’s a commonly known fact that bears repeating: to create an effective marketing strategy, you need to understand your audience. Up until recently, in marketing
Data insights are one pillar driver behind a successful business strategy and projection. To get reliable insights, you need reliable data. More accurate data leads
When making decisions for your business, what do you rely on? Is it your gut feeling? Is it the hard data pulled from your website?
What is going on in your customers’ minds? That is the question marketers and business owners have been asking themselves for years.Is there a way
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