Symanto offers individual endpoints for personality traits and communication style. These endpoints of ours enable you to a dynamic and a more actionable way of analysing data and people. By analysing the endpoint of personality traits, you’re provided with the two dimensions/insights about a person’s way of decision making, thus, whether a person is a more rational or emotional.
When it comes to analysing communication style, you’re provided with the insights on how a person builds their own opinion (whether through facts or experience). Furthermore, you’re provided with the insights into the communicational motivation of a person (if they are a more information seeking or an action seeking person). These two endpoints can be combined in order to e.g. come up with certain segments needed for messaging or targeting etc.