Voice of Customer

Leverage the voice of your customers by uncovering the psychological aspect behind words

Understand what do consumers truly value

At Symanto, we provide AI-driven Voice of Customer (VoC) solutions to help you deeply understand and act on customer feedback. Whether you need a ready-made or fully tailored solution, our technology delivers powerful insights to enhance customer experience, boost NPS, prevent crises, and guide product development— based on what customers truly value.

Key features:

UNDERSTAND YOUR CUSTOMERS NOW

ACTIONABLE CONSUMER PSYCHOGRAPHICS:
Uncover personality traits, motivations, and communication styles to tailor engagement strategies

CURATED SOURCE OF TRUTH:
Unlike self-service Voice of Customer (VoC) and social listening platforms, our solutions provide one source of truth on what really matters to the consumer.

MEASURABLE IMPACT:
Identify true drivers of satisfaction, e.g. impact on star ratings, brand love

GRANULAR SENTIMENT ANALYSIS:
Analyze sentiment at both text and topic level for precise, context-aware insights

EMOTIONAL INSIGHTS:
Detect emotional drivers behind customer opinions to improve brand perception and loyalty

DETECTION OF CRITICAL CONSUMER DELIGHT TOUCHPOINTS:
Consumer narratives mining to detect key delight & pain points along the omnichannel journey

DASHBOARD VISUALIZATION:
Monitor and track qualitative customer feedback through our dashboards that can be customised for your needs

Symanto's VoC pipeline

Whether you need a full end-to-end process or support with a specific step, we provide deep insights to enhance customer experience and business strategy.

1

Data Collection
We gather customer feedback from surveys, call center transcriptions, social media, and online reviews, ensuring a comprehensive data foundation.

2

AI-Powered Analysis
Using sentiment analysis, psychographic segmentation, and trend detection, we extract key insights on customer emotions, behaviors, and brand perception.

3

Insightful Reporting
We deliver clear, actionable reports with visualized data, customer segments, and strategic recommendations to drive informed decisions.